Nowo; a service focused on enhancing and delighting the pension retirement savings experience.
Nowo (No Worries) is a forward-thinking fund company dedicated to promoting retirement savings for financial peace of mind. The idea is really simple; put some pocket change in a Nowo-fund today, for financial freedom tomorrow.
Mission
The project's primary objective was to motivate increased savings. To achieve this, we introduced interactive features that offered delightful and insightful ways of saving.
My colleagues and I collaborated with Nowo to refine its product, enhancing the experience for savers and encouraging long-term usage.
Nowo users faced challenges with app onboarding, inhibiting their savings initiation. We revamped the onboarding process, transitioning from an extensive form to an intuitive chat interface, emphasizing Nowo's role as a supportive and secure platform.
Process
During the research phase, we conducted interviews with Nowo's current users and discovered that they highly valued witnessing their money's growth and its future worth.
We emphasized this aspect prominently in the redesigned experience. We made sure that the user understood intuitively that by saving e.g. 260SEK this week, that would end up being worth 1562SEK by retirement based on historical data from the Nowo fund. Now that’s a 🥕if I’ve ever seen one!
We added an array of saving methods to encourage saving, such as Daily saves, Salary saves, Percentage of purchase saves etc. These new ways of saving in combination with enhanced customer communication led to increased trust by adopting a more personal and relatable tone. We devised a novel communication approach, serving as a tool to ensure savers felt acknowledged, understood, and valued, all with a touch of humor.
Nowo's previous visual design was outdated and misaligned with contemporary standards. We revamped its digital visual identity, introducing a new font and updated the illustrations and color palette for a more modern and fun experience.
Results
Increasing numbers of individuals are saving more and in new ways
Post-relaunch, Nowo observed a significant shift in user saving patterns and experienced an influx of individuals committed to securing their financial futures.
Mission accomplished 💰☺️