STIM Music Room - A collaborative workspace for songwriters, composers and music publishers
STIM Music Room is an entire floor remodeled to serve as a co-working space where STIM members can collaborate, create and meet likeminded people. The goal was to ensure a thriving relationship between STIM and its members.
STIM is a non-profit member organisation tasked with ensuring that its more than 90,000 affiliated rightsholders and music publishers get paid when their music is used. They provide the conditions for creativity and regrowth in the Swedish music industry. It’s why STIM strives to ensure that there are strong copyright laws in place. Which is exactly what they’ve always done, since 1923.
Mission
How can STIM become an indispensable friend to the target group?
STIM needed help to understand the needs and behaviors of up- and-coming artists in order to know how to improve their relationship.
Image: Artist Lova during an interview.
Process
User interviews were used as a foundation for the deliverables, which consisted of user profiles, customer journeys and numerous concepts.
Other activities carried out within the projects were multiple workshops together with the client: effect mapping, idea generation, research analysis.
User profile
Customer journey
Results
Through a holistic design process, STIM went from needs analysis to value-creating solutions for their members.
STIM Music Room shows the importance of physical meeting places in a digital world – An entire floor at STIM HQ in Stockholm, which has been transformed into a creative workplace where songwriters, composers and music publishers have free access to two recording studios, industry knowledge and networking possibilities.
For more details, visit STIM homepage
Accolades
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Winner Design S – Service design.
Design S – Swedish Design Awards is Sweden’s biggest and most comprehensive design award, backed by Sweden’s entire design industry. The award is aimed at professional designers, architects, individual specialists, producers and companies that work with design in a broad sense.
